A federal working group recently launched a new toolkit to help agencies assess their social media policies, find areas that need updating and view recent examples of sample text.
While President Obama might be struggling with his popularity in the United States, he's number one on Twitter. As of June 25, Obama (@BarackObama) tops a world-leader list with 43.7 million followers. Pope Francis (@Pontifex) is a distant second with 14 million followers on nine different language accounts, according to a 2014 global study by the global public relations and communications firm Burson-Marsteller.
While social media applications from podcasts to Pinterest are becoming a more integral part of a government's means of reaching constituents, measuring their effectiveness is still a challenge. A new report from IBM's Center for the Business of Government provides insight on how social media is being used in the U.S. government and what agencies can do to enhance engagement.
Thirty percent of U.S. citizens using social media to interact with the federal government sought to ask a question or a resolve a problem, with only 72 percent receiving a response from an agency, says a new report from J.D. Power.
Two federal employees admitted to partisan political activity in the run up to the 2012 presidential election – a violation of federal law. The Hatch Act prohibits all federal employees from soliciting, accepting, or receiving political contributions from any person and they may not engage in any political activity while on duty or in the federal workplace.
Using embedded digital technology will make direct mail a major part of marketing campaigns again, said Postal Service Postmaster General Patrick Donahoe at an industry conference March 17.
If an agency posts misinformation or information that's misinterpreted or subject to negative attention, it's best to acknowledge it, correct it and move on, said Nicole Stillwell, community and brand manager for the State Department's bureau of consular affairs office of policy coordination and public affairs new media.
Crowdsourcing through social media can engage the public and identify innovative solutions to government problems, says an Aug. 19 report (.pdf) from the IBM Center for the Business of Government. The report outlined four approaches to crowdsourcing, including engaging the public to report problems and broadcasting problem-solving challenges on the internet.
The White House just launched an online catalog of federal programs that centralizes information available on individual agency websites. The website mission is to provide the public with an easily accessible and searchable inventory of government programs.
Nearly all members of Congress had official Twitter or Facebook accounts as of last year, a new report from the Congressional Research Service says. In the House, three-fourths of members had official accounts on both websites as of January 2012, compared to about two-thirds of senators, says the report, dated March 22 and posted online by Secrecy News.